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τίτλος : The VR Game stars become a part of an innovative tourism campaign
Σύνδεσμος : The VR Game stars become a part of an innovative tourism campaign

The VR Game stars become a part of an innovative tourism campaign

Catalonia is all set to introduce a virtual reality game as part of a ground-breaking tourism campaign directed at the United States.

‘Legends of Catalonia’ will attract users to six different scenarios: Tarragona’s Roman amphitheater, Lleida’s cathedral, the rocky mountain range of Montserrat, Barcelona’s Sant Antoni market, Antoni Gaudí’s Sagrada Família basilica, along with the seaside town of Cadaqués, where painter Salvador Dalí lived.

Offered from November for free, the game will initially be released in the PlayStation Store. A version of the game for computers will then be introduced.

Not only will the video game show some of the most iconic sights in Catalonia, but also internationally famous Catalans, like erstwhile Barcelona football player Carles Puyol, the chefs and brothers responsible for El Celler de Can Roca, and the mountaineer Edurne Pasabán.

Lasting for almost an hour, the plot comprises getting six medals that will permit the user to access the secret diaries of Sant Jordi, the patron saint of Catalonia.

The Catalan government invested €1.4 millions in the game, developed in partnership with Sony.

 

Àngels Chacón, Catalonia’s business minister, stated that the game was targeted toward young people, and emphasized that the project was “risky” because “nobody had done it” before.

Endorsing Catalonia in the US

In the last two years, visitors coming from the US grew by 77%, accounting for 1.1 million visits in last year. American tourists exhausted almost €2.1 million last year.

From November 5 to 18, the game will be advertised in Times Square, in New York.

Tags: innovative tourism campaign

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